That's fair. Because also probably the people the advertisers want to reach MOST are exactly the people who have the spare money (and willingness to spend it) to shell out for YT Premium.

But yeah I'd pay to get rid of all the "this video is sponsored by brilliant/nordVPN/whatever".

Sigh.

You mean embedded native stuff? No, but SponsorBlock does and I use both. YT Premium pays creators for YT views and the analytics don't appreciably differentiate whether you watched an ad or skipped it, so I'm pretty comfortable with the two.

(The apps don't work with SponsorBlock and that does drag, but I mostly don't watch native-advertising videos on my TV so whatever.)