Everything is moving so fast, I can't really tell what I'm supposed to get out of it. All the videos playing in the search results seem highly irrelevant, I assume this won't be in the actual product, the marketing folks just thought it looks cool?
In the end, all I got out of it, as a technical person, is that there will be an LLM engine in there.
Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is.
Isn't the point of this video just to let people know that there's a new AI in search? It seems to do that job.
I think the HN audience is very interested in the technical details (myself included) and so is trying to parse the video more deeply than most people will.
You would think that the commercial is an opportunity to convince people why they should want to buy the new phone. The only selling point they show the color yellow. To me this only demonstrates that the new phone is not worth an upgrade unless you really want yellow.
> Meanwhile the Google one I just watched it and I know I saw a bunch of AI features they're adding, but I couldn't tell you what a single one of them is.
I agree it's vague, but I'm giving them a break because it's not even released yet. It's not totally void of information though. Didn't you at least gather that they're integrating generative AI features into search? Did you see the new "ask a follow up" feature? Or the "make me a training plan" example?
It's the ad they blast all over TV, so I'm not sure what you mean. It's also a month old with 20M youtube views.
It just seems a bit hypocritical to criticize Google's ad for lack of information while defending Apple's.
I thought it was great. Full of excitement, showed useful results after joining sub-queries. That's exactly what people need to know.