One marginal example: Rumor has it that the A5 ARM chip used in the iPhone 4S integrated technology from a company named "Audience" to better handle voice recognition for Siri:
http://www.macrumors.com/2012/02/06/audiences-earsmart-techn...
As time goes by, I'd expect "third party" SoC vendors to offer their customers an ever wider range of custom silicon, but there will likely always be advantages to being the "first party".