Remember when Google said they would hold on to everything that their users did on their site forever? People were concerned about the privacy implications, etc. and how a part of their lives that maybe they didn't want anyone to know about would be out there, probably for sale, forever.
Well as far as I'm concerned Google made their bed and now they get to lie in it. Don't piss down my neck and tell me it's raining. They promised (or threatened, or noted) that they would hold onto it forever and that storage costs were manageable, etc. They need to be held to it.
In my case that means they get to archive all my junk mail (a few hundred emails with account info for places I might never visit again) since that is the sole purpose of my gmail account and I haven't intentionally used google search in years since DuckDuckGo showed up as an option.
This is actually funny to me. Life caught up with them and forever ended up being a much more normal, physically quantifiable time period that fit nicely in less than a human lifetime. But still, they should be forced to live up to their promises, or threats, etc.