What exactly are the implications of the trust, as opposed to him just remaining a direct shareholder and handing off the reigns? Did the trust let him get some liquidity out of his shares somehow? He's still on the board in both scenarios, and it seems like he'll retain voting power.
But kudos - I'm glad he didn't want to just sell to some private equity vampire group. And I'm glad he gets to do whatever he wants (is he retiring?).