"What the guy is supposed to do is feel uncomfortable, and when he has bugs, suspect that the problem is dr-dos and then go out to buy ms-dos. or decide to not take the risk for the other machines he has to buy for in the office."
-- Brad Silverberg, Microsoft, 1991, as quoted at https://www.theregister.com/1999/11/05/how_ms_played_the_inc... and in many other reports of the court case that one can still find.
That was the purpose.