Even the New York Times is guilty of this.
I will see an article in the dead tree edition that I want to share with my wife while she's at work, but the title in print doesn't match the A/B-tested internet-optimized online title, making it hard to find.
Worried we’re headed for (arrived at) some dystopia where we’ll need to have AI filter and sort all the AI created crap to be able to consume anything meaningful.
Unfortunately, the Times' search is heavily weighted toward the titles, so searching for unusual words and names from the article doesn't help much.