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I'm sure you adhere to those same principles when being forced to use steam for steamvr aswell.

Steam isn't in the business of violating my privacy and shoving me ads.

Everytime you open Steam it literally has a popup window of an ad

Turn the ad off via the settings.

Settings->Interface->Notify me about additions or changes[...]

Same page also has another option for defaulting to library, community tab, friends, profile - instead of the store.