are you sure? why do you think this?
Most of these people, like you said, we’re likely not blowing $500+ on headphones before Apple made that concept mainstream.
Beats: $400 out the door. Bose Quiet Comfort, whichever is the most recent: similar. Sony also sells ~$350-ish noise cancelling headphones.
Going from $350 to $550 is roughly the normal apple premium.
This is $3k.
Granted, this is 100% anecdotal, but I’m seeing way more people rocking AirPods Max around the city every day than I remember ever seeing rocking over the ear headphones, let alone expensive ones.
It's top of the range for typical consumers. The people who wear Apple's $550 headphones aren't people who are buying Sennheiser HD800s'. Before, people would've spent $200 or up to $300 on the Bose ones. Apple got them to spend an extra $200-250.
I'm surprised by how often I see these headphones. They were basically nonexistent in the Bay Area but I see them often enough in NYC.