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I see Airpods Max everywhere: on the street, in the office, on zoom calls, and on airplanes. they're recognizable and common. I see other headphones also, and white airpods/airpods pros the most.
Cool story. I have yet to see a pair.
For everyone else, airpods far outnumber all other kinds of headphones combined. Whether it's the grocery store or an airport.
I can only speak to my experience. This is a subjective, bias-loaded anecdote. For example it could just be that they're newish, so I notice the novelty more. Or the design is easier to see. Etc etc.