Some % of the company seems to be focused on extremely polished loooonngg term second market mover advantage of bleeding edge tech, and some % of the company seems to be focused on continuous improvement of what exists today.
Apple does a great job of working on cutting edge technology that is generally applicable, watching other companies implement that technology, and then leap frogging them. At the same time, they improve their current offerings and "future focused groups" learn from what "current focused groups" are doing. I guess it's why you see fits and starts from Apple.
Has Apple every introduced anything totally new? Has Apple really "invented" anything product wise? I think they're just masters of second market mover advantage.
This is a great blog post:
https://researchnarrative.com/thinkerry/the-company-that-cou...
"In 1979, a 24-year-old Steve Jobs struck a deal with the executives at Xerox: Jobs would allow the investment wing of Xerox to buy shares in Apple at a pre-IPO price, and in exchange Apple’s team of engineers would get to take an “open-kimono” tour of Xerox PARC. Over two visits, Apple engineers were given the ability to look under the hood of PARC’s most impressive innovations."
What a deal to strike, and at 24.