Yeah whenever I see "Privacy" segments in their marketing, it's hard for me to avoid thinking of it as "Here's how our anti-competitive moat works."
This was the same attitude that led Google where it is now. "Don't be evil" was really believed and accepted by huge part of their users, and compared to the sheer evil of Microsoft they sure looked like the better alternative.
> I hope Apple shuts down the entire industry.
On Apple's relationship with the ad industry, I have bad news for you.