I mean aside from the part about being implanted in brains, I believe what I said is literally true.

It IS a VR and AR device. AKA mixed reality. The fact that they are promoting lots of floating 2d windows doesn't make that a new category of product. Other people have been doing that and calling it something like mixed reality.

It's just that people don't know about things like the Varjo that are ultra-high end and in a similar price bracket or category and so they decide to just pretend it was an entirely new thing.

If I was Apple I could improve my sex life just by telling Apple fans that instead of a penis I had "tremendous tensiler" or something.