I see that I somehow have made the entirely wrong point. I didn’t say that it’s sad that I have to wade through ads. As it happens, I have this “reader” thingie in Safari, which solves the ad problem and the readability problem in one click or keypress.
The thing I was trying to say that makes me sad is that there is a generation of smart people toiling away with the power of what may be the world’s biggest computing infrastructure, all to put those ads on the page.
I am lamenting the waste of people and resources, not the waste of my time.