He's not viral because of charity, he's charitable because he was already a highly viral video creator. It's not a comment on his videos, it's a comment on the NY Times framing.
Just like many other celebrities that continue to make money of their lifestyle which isn’t something to applaud.
I believe Snoop Dog did his fair share of charity but I definitely don’t applaud his endeavors in pornography and drugs.
On the other hand I don’t have any idea if mr.Beast spends money on hookers.
But if I would choose which content should be more available on the internet I’d go with me.Beast not Snoop Dog.