Questions also to answer:
Type of biz: B2B, consumer? Online I assume? or is there also an offline component?
Biz model: Is it a reoccurring rev biz or one time sale?
The competition: There is a single company currently offering the service? You have any idea of their revenue or how many customers they serve? What is the background of the people running it.
The market: How big it is.
Curios to what it is. Can also msg if you want.