These latest "topics in the culture wars" are simply that, the latest usable tools that can be used, along with exaggerating and flat-out lying about the topics, to maximize the outrage of their voter base to drive turnout.
Meanwhile, it also helps the authoritarian causes to maximize the demonization of these same "other" minority groups, and trans groups are both easy and fresh targets. (Nevermind the facts: there are essentially zero cases of people in drag being any kind of threat to children, while there are literally thousands of cases of religious 'leaders' from the very same sects, sexually abusing children, with new cases every day.)
Stop trying to normalize marginalizing people.