This language is unconventional for business even in the 90s. Additionally men wouldn't talk this way in front of women in Any time.

The difference now is it's less culturally accepted to talk like this even in casual situations even when just among men.

Plenty women objectify men by wealth and status and they refer to men this way even publicly. The cultural change is mostly one sided, skewed more towards not offending women.

For example, referring to men as Hunks or Chads is just not offensive at all. In fact it's a compliment. I feel it's almost entitlement if a girl gets offended by being called a babe.