We love Jupyter notebooks, I was tech lead of an entire platform around them in a previous job - but we wanted to differentiate from Jupyter a bit by not being python first.

For AI Workbooks, we thought that the interface is natural language & standard files (images, audio) that people interact with everyday. This makes it much easier for non-developers to get started.

For developers, we also support a python SDK so that you can make a workbook from python or a Jupyter notebook using some simple API endpoints. We're going to keep improving the SDK to improve the integrations too.