We aren’t abusing it. These people featured in this non-consensual imagery haven’t signed model release forms so running ads on their content without reimbursing them is a commercial infringement.
We’re not arbitrarily sending DMCA’s to get things taken down. Our copyright holders haven’t approved of and are not benefiting from the financial gains of their stolen works.
It sounds cold to phrase it that way, but that’s how America protects its people, only as a function of money.