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Unfortunately it takes time and experience to filter out the hype and marketing but hype and marketing usually acts against good experience. I thought something is wrong with me when a thought came to mind that (early) no-sql really really could use relations. People said I'm silly for trying to make no-sql sql-like.

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> it takes time and experience to filter out the hype and marketing

When you have that experience, you subsequently apply for jobs that demand you be up-to-your-elbows in the over-hyped and over-marketed tech.

The industry, eagerly lapping up any and all shiny-marketing and advocacy, financially incentivises bandwagon-jumping over listening to experience.

I think (or rather, hope) that this is a symptom of the low interest-rate era, and companies may be less willing to waste money and development cycles on chasing the latest shiny.

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