It is meant to hedge against anyone mistakenly interpreting the sentence as having any meaning.

I read it as you need to stop consuming and start creating _something_ if you’re ever going to get noticed (we all need to be noticed, humans die when they are alone).

But creating something doesn’t guarantee you’ll succeed. A “You’ve got to be in it to have a chance at winning it” kind of message.

I interpreted the "-or not" to mean the market might not validate your hypothesis, which still has the same problem of emphasizing market success