French food, art and culture. (Not to take anything away from Thailand or Chile)
Sure, most Westerners can enter the Schengen zone for 90 days visa-free but after that you've either got to leave for another 90 (or is it 180?) or get sponsorship of some sort.
(Obviously this is a rather Amero-centric reply and doesn't apply to other EU citizens)
Visa is probably a favourable thing in comparison to Thailand / Philippines ...