Big tech wants you to think that you're nothing without them, while in truth there are plenty of situations where small realities can absolutely out-compete them:
https://kristoff.it/blog/the-open-source-game/
If you want a proxy variable to observe wrt Zig's growth, look at the star history on GitHub: we are today more popular than Rust was at our age.
https://star-history.com/#ziglang/zig&rust-lang/rust&Timelin...
...and in fact some big tech companies are jumping on the bandwagon, like Uber, but that's an after-the-fact thing.
https://www.uber.com/en-US/blog/bootstrapping-ubers-infrastr...
> If Go weren't associated with Google, people would have laughed that language out of the room long ago.
Nah, Go gets right certain critical things, and that's why is popular. Being from Google doesn't guarantee anything, look at Dart for example.