- A clear benefit from turning the device in (money, phone will be used to build electric cars).
- A clear instructions on how to do a factory reset on all devices to promote data privacy
- A consistent, well advertised, clearly marked place to turn devices in
- confidence that turning in the device will lead to the outcomes advertised. If you advertise money, and consumers end up getting a rebate form for a check that never come in the mail, or if they see a news report that their phones were thrown in the garbage and not actually recycled, no one will turn in their phone again.