This is where I always get burned. As they get larger and larger, and the product gets more complex, they see it as value that I'm not paying for, but I see it as negative value because I'm forced to deal with all the added complexity that I don't even want. Then, one day, they decide I shouldn't be "freeloading" on their super awesome platform and change pricing to something that isn't even close to reasonable for me.
It's like hiring someone to cut your grass and a few years later you go outside to find 3 guys on riding lawnmowers telling you that prices are going up because obviously you're not paying enough to cover the costs of the service you're getting. It's not my fault they scaled their business to accommodate customers with 10 acre lawns and assumed I needed the same level of service, but I'm the one left without lawn care.