Make that 25 years ago, before the FAANGs came out.
Before Google, search engines were basically just doing keyword matching and so you'd have the issue that every search for a programming topic landed you on expertsexchange. Google was the first to start leveraging click-away signal, and they were able to successfully down-sample keyword-farmers like that one and their ilk.
It was the worst. Crawling a ring all day to find useful content was incredibly inconvenient.