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Because what happened to it afterwards is NOT irrelevant.

Just like CORBA sounded great in the press releases, but went nowhere in practice. Which is what this article is about.

It's irrelevant to calling it a masterstroke market strategy, which is what the sentence you quoted is about.

Anyone can write a great press release. I think the B-schools have classes on that.

You're all over the place. Nobody said it was difficult.