It's entertainment.
Uri was flat out lying, and refused to break character, basically turning him into a charlatan.
I never watched WWF, now WWE, because I couldn't see any use for rooting for any one of them, since the matches are far more about the super-human "stunts" than about anyone in particular winning. Given how manufactured the fights were, whoever the winner was, was a moot point anyway.
There is a similarity here for sure. Imagine if Hulk Hogan claimed all his moves were genuine hard core painful moves, and not carefully rehearsed to merely look painful.
I have no knowledge of wrestling except for vague cultural osmosis, but I found this video makes a very compelling case that it is a modern form of live theater, and regardless of its low-brow connotations should be understood and respected as such. Essentially: WWE is modern day Shakespeare, not a sport.
But you could appreciate it as a skilled live stunt act. Because it is genuinely dangerous. The moves must have been rehearsed, but the performers do get seriously hurt if they don't execute the act precisely in front of the audience
Since you mentioned him specifically, I'd suggest you Google "Hulk Hogan Richard Belzer"
The same is true for a magician’s illusions. The act is a lie. They don’t tell you that when they pull your card from the deck, because that ruins the entertainment, but the saying “a magician never reveals their secrets” exists because we know they’re lying to us.
Compare to a con artist, who relies on the audience believing the act. It’s that, IMO, that makes them liars.
I don’t make a value judgment about lying. I’m just saying lying implies deceit. In your hypothetical scenario there is deceit, so there is the lie. I don’t think most actors or magicians are deceitful.
If they're acting in an ad, I assume so.
But I don’t think Matt Damon was lying when he portrayed Jason Bourne; nobody was under the impression that Bourne is a real person. They even put “Matt Damon” on the screen at the beginning so nobody is confused.
Similarly, if I say to you “This is nonsense: Water does not exist” was I lying as I spoke the last four words? Context is kinda important I think.
This is important, because if we are to make a sweeping statement that lying is wrong, then we need to make sure we are clear on what is and what isn't a lie.
I say all sorts of outrageous things to my children, but I'm not lying to them because I don't expect them to believe me -- and they don't. In an analogous way, magic shows are not lying because the deceit is part of the premise. Telling a knock knock joke when you're not actually a banana (or whatever) is similarly not a lie.