This term is 'triggering' for me because it is such a thoughtless complaint. Between inflation and economic growth (and population growth), record profits are practically inescapable.
Further, I doubt that when people use the term, they actually spent the time looking at the financial statements for the businesses they're talking about. Did you? Or was it just a headline?
As an aside, the eating bugs thing is a meme that goes along with you will own nothing and be happy, which was a real article title about a potential future, written ahead of some WEF event. I don't think there's any conspiracy here, but it is somewhat amusing that WEF promotes futurism (own nothing: https://www.forbes.com/sites/worldeconomicforum/2016/11/10/s..., eat bugs: https://www.weforum.org/agenda/2022/02/how-insects-positivel...) that would reflexively sound dystopian to a lot of people.
Whey protein tastes pretty gross too. If there's a cheap insect alternative, I admit I'll try it.