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I'm not sure it's really comparable to instagram "features".

- requires a separate app

- no desktop site yet

- available in a limited number of countries (e.g., most of Europe does not have access yet)

Those hurdles no doubt explain its relatively poor showing, but it remains that it is just another Instagram feature, no matter how poorly implemented the launch was. I'm sure all the above (Threads, Stories, Reels, etc.) took from the services they were intended to copy, but how significant is that in the grand scheme of things?

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