Re: Lack Data - data only exists to prove what happened in the past. The data from the future hasn't gotten here yet.
If you insist on data to support every design then, by definition, you're incapable of doing anything totally new.
If you insist on data to support every design then, by definition, you're incapable of doing anything totally new.
A bad design decision can propagate to an entire organization because there's data to support it.