I always wondered: how juicy would they have to make Dont Pass to overcome the social stigma at the table? Would it be enough to pay instead of push on 12? How much house edge would cause everyone to switch to the dark side? I have no doubt casinos have spent millions of man-hours of research to understand this.
EDIT: In addition, most craps games offer "odds" bets once a point is established which have zero house edge, so by taking the maximum odds, you reduce the house edge on Pass and Don't Pass to the point where it's not really probabilistically significant which side you play.