I've never spent close to an hour on a job application. In senior year of college I probably sent 200 out at 10? minutes each?
Send in a resume, of which there are only a few categories of customization. Certainly no need to customize for each specific company for SWE.
I can't think of a position I applied for that I didn't spend at least an hour working on the initial application. And an hour would be fast-tracking it.