With each release there are roll-call emails to help judge whether a port has sufficient maintenance to be included in the official release, and I generally see a single developer for SuperH/SH4: https://lists.debian.org/debian-devel/2013/10/msg00134.html
There are a few more developers listed on the qualification page, but they don't seem to be responding to the roll-call messages: https://wiki.debian.org/ArchiveQualification/sh4
Debian doesn't sit down and do market research on amount of hardware shipped, and then allocate developers and resources based on that; they base whether there's an official port on whether there are already enough developers and infrastructure to maintain it, as builds failing on that port can block work on packages.
And besides the developers, the SH4 port had infrastructure issues, such as taking 6 days to build GCC: https://lists.debian.org/debian-release/2011/04/msg00173.htm...
So the answer to "why wasn't SH4 an official port" is likely "there simply weren't enough developers and infrastructure for supporting it."