That was a rename of the parent; this is a rebrand of the consumer product; completely different.

The Meta situation is a bit like when (and I promise I am not making these silly names up) Burger King's parent "Tricon Global" renamed itself to "Yum! Brands". Few consumers have ever heard of either Meta or Yum! Brands.

The Twitter situation is more like if Burger King renamed itself 'Y' and replaced its iconic logo with a 'Y' on a scratched black background (see Twitter's awful new iOS icon). It is far more likely to be jarring/confusing/offputting to consumers than the demise of Tricon Global (just a terrible name, replaced with an even worse name) or the birth of Meta.