They didn't re-brand 'Coke' when they took out the 'Cocaine'.
It takes a lot of effort to have a global brand. They already have it in 'Twitter'. X is not unique enough to ever stand out.
This is such a bad decision, it is just frosting for all the people sitting back eating popcorn watching this dumpster fire.
From: https://www.eater.com/23620802/cocaine-in-coca-cola-coke-rec...
> it’s more likely that it “continues to be used merely to enable the Company to retain the word ‘Coca’ in the name
What does this have to do with the made up name of a short message of 140 characters? Nothing. It’s not like sending a video or 141 character messages are auto associated with the term “X”.
But in the Coca-Cola case, the words in the brand do have meaning.
There is a single company that is authorized to import coca leafs to US. They create a cocaine free extract which they sell to Coca-Cola as an ingredient for their syrup.
https://en.wikipedia.org/wiki/Stepan_Company#Coca_extraction
The brand kinda succeeded, as everyone calls is Coke, even though ti is actually Coca-Cola Classic and Coke is dead because the Coke formula was terrible tasting
In fact, New Coke is based on the Diet Coke recipe, the latter is still a success to this day. The sugar-free version of Coca-Cola classic is Coke Zero, and it sells less than Diet Coke. If it really was about the taste, Diet Coke wouldn't have sold as well and would have been quickly overtaken by Coke Zero.
The most likely explanation for the failure of New Coke is that it replaced the classic, and an influential minority felt alienated by the change.
The clear reveled preference of the consumer they did not like New Coke, they expressed this by not buy it.
Limited market research will often give the company the answer they are already looking for, there are plenty of examples of this
Further is completely self defeating to New Coke was better than Classic because Coke Zero failed. First off, Coke Zero tastes NOTHING like Classic, To me aspartame is actively bitter to me not sweet. So Diet Coke or Coke Zero or any other drink with aspartame in it is a no go.
But aside from my personal tastes, Diet Coke has the first move advantage for the zero cal beverage, so all of your arguments as to why classic won over coke would apply equally well to why diet won over zero.
Further still, I think there is a massive consumer disparity between the consumers of zero cal soda, and people that want regular soda. Comparing their consumer preferences is going to be very hard
https://www.cnn.com/2022/06/05/health/diet-soda-vs-zero-suga...
which one wins is irrelevant to the primary point about rebranding things
Note: I've never had New Coke (was before my time). I'd love for them to bring it back in a limited form just to try it.
Mountain Dew is acceptable response when you order a Coke and they respond with "We have Pepsi"..
inversely if you order Mountain Dew and they say "We have Mello Yellow" you respond with "Coke please" because Mello Yellow is gross
:)
The extracted cocaine is used by the pharmaceutical industry, as a bonus for top level executives.
Yes, the last part is a joke, but it is really used in medicine as a local anesthetic.