Content constantly changed delivery mechanisms and people had to buy new media/devices every 5-10 years VHS/Betamax -> Laserdisc -> DVD -> Bluray / HD-DVD -> Bluray 4K Vinyl -> 8 track -> Cassette -> CD
For many things there are cheap/free alternatives or you can opt for the fixed cost up front version.
Paper books/eBooks/CDs/DVDs/MP3s can still be purchased outright. Streaming services have ad supported free tiers. You can go to the library, turn on the radio or tune into over the air TV signal. You can buy an old version of photoshop/lightroom put it on an old computer, and don't expect updates. Etc.