And maybe I should do something to make this more clear, but the "years to pay off" text embedded in the house form is just a preliminary estimate -- other things like cash-flow priorities you create to make extra payments can impact the actual pay-off time in the full simulation.
On the cost topic, are you familiar with the pricing for other products in the planning space? I've made an effort to position PL competitively, and a piece of unsolicited feedback I get a lot in the wild is that current pricing is actually still too low.
Do you think dicing up the feature set to create a cheaper pricing tier could be helpful? If so, I'd be curious to hear opinions on which features should fall into each tier.
FWIW I do also offer general discounts on request (info on pricing page).