You are thinking days and weeks ahead instead of months and decades. I agree the app store as it stands is crap. I think the ship has sailed on the app store being crap. That's a short term, soluble problem. Long term, UI + neurology will determine the 21st century we are headed for.

All the other corporations suck at integrating UI and the brain.

Watching people talk about the technology game as if what's happening right now (i.e. last years decisions) matters on a larger scale is like watching kindergardeners play soccer by mobbing the ball. While you're talking about HTMML in the app store, they're thinking about 2010, 2020.

If the printing press was just invented, you'd be saying monks had been copying books by hand forever, and were more open then the printing press.