Thank you for the support! I think it is a challenging product to build for sure. We're focusing with simpler procedures that involve a few CPT codes and a single provider to make the problem easier but definitely want to figure out a way to make those complex procedures shoppable.

I didn't know that they weren't allowed to offer cash rates to insured patients! Definitely a bummer from the patient's perspective (why pay for insurance if it will just cost you more...).

Have heard a lot about the book, will check it out!