Honestly I was impressed with how brazen this entire thing is - they might have well just paid for eyeball scans and cut the crypto crap.
Did you read the whitepaper?
Dream bigger! This biometric information is valuable, it can be sold or licensed to (current or future) identity companies, or included as part of a Palantir/Anduril/$Tolkien_Noun border security or intelligence services sold to governments all over the world. I'm sure the CIA & secret-police-types would love getting access to this data once they have a larger dataset (6 to 7 digits)
In the US, what incorporates the existence of federal government power is that there is somebody to mandate it, and this is represented by capital/property/enforcement/vote. Those that are enfranchised with property (like money) are legally recognized as invested in upholding the agreement of union: then the law, and hence their stake, survives. You’re trusted to do business, run for office, make new laws, etc. You can make systems that persist or harden the fairness of a law.
By enfranchising people worldwide, you’re giving them a stake. Enforcement, however, is the hard part. Is this coin rigorous enough? Is it stable? What’s the jurisdiction?
The people with the lowest morals always seem to target the weakest, targeting older people is another common target for these scammers.