monopoly isn't a bad word here and doesn't need quotes. In America and major markets, a monopoly is fine if that's what the market chooses, anticompetitve practices and abusing market position is what gets at least put under scrutiny. They may be limited in purchasing additional companies to expand or maintain the market position, but there is no need to shift perception about what is it because that's not regulated or under threat of regulatory scrutiny simply from providing a better service.