Your caustic contemptuous attitude is nonsensical, humourless, and exactly the sort of thing that just sucks the fun out of HN at times.
But there's obviously a subset of people here and elsewhere who really have an aversion to that sort of thing.
>Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading.
Every internet writer I've talked to, or heard speak publicly, had their own rationalization that amounts to admitting to the desire to entice with headlines that don't convey an idea of what's on the other side of the link, but disclaim malice sufficient enough to earn the label "clickbait".
>Sometimes people have some fun with the headlines – that's not "clickbait".
*groan*
You felt scammed by a link pertaining to be about London, that was in fact a review of books?
I'm gonna be honest i'm not sure what to say to you here.
I don't really know where to begin.