Think about an AI as a personal assistant - for the whole world. Would you want the assistant to know about your business?

In most cases I do think so. It could mention you in a conversation, the analog to you appearing in Google Search results. And maybe even better, provide the necessary context to generate more real customers for your business. You don’t want traffic to your website, you want customers to your business. If you currently convert 10% of your traffic to customers, you’d be happy with 10% of the traffic of which you convert all to customers, because they are already converted before they even clicked your link.