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I think AI is going to make it harder to separate the signal from the noise, though. We’re already seeing this play out with sites like Amazon that are just full of cheap junk that’s blatantly ripped off and undercut in price, or Google as people are complaining about the quality of search results.

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Notice that niche shopping sites don’t have reviews. Bigger sites have reviews but they don’t get gamed. Without affiliates or listing products like Amazon, there is no way for the spammers to make money.

I’m surprised that places like Walmart or Target haven’t gotten burned by cross listings. They could drop the program and advertise as alternative to Amazon. If Amazon had “sold by Amazon” filter, it would be a lot more usable.

Amazon (UK, at least) don't even have a working search function, it's ridiculous trying to buy a specific thing there.

I think that's the reason why Allegro is market leader in Poland and Amazon is far, far away. I get really frustrated when I try to find anything on Amazon, sometimes to the point of thinking "how the hell they became so big with this shitty search?". When I search anything on allegro.pl it almost always return me products I search for and support tons of filters (and return actually nothing when they don't have it).

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