Citation needed.
Ads are not beneficial to users of the web. There does not exist a website that is better WITH ads. Users do not care about ad fraud.
Ads are beneficial to adtech and companies with ad spend.
We should not destroy the entire internet to protect/increase adtech profits.
Yeah, ideally businesses wouldn't be built on this model (free service funded by ads at the expense of privacy and now user control). Then we might not have had to worry about widespread fingerprinting AND we can maintain user control too.
Ads can fund the development of the site, the services of the site, and the content on the site. The amount of additional value that the site is able to provide users is much more than the value that gets taken away by including ads. I haven't even mentioned how the ability of users to advertise things on the web is also very useful.
>Ads are beneficial to adtech and companies with ad spend.
Who are both users of the web too.