Because of the recession casinos are desperate for high-rollers. To lure them in they offer perks. Some of those perks include slight modifications to the rules and a "loss discount" -- for example: losing $500k only costs you $400k.
This guy negotiated rules that changed his odds to 50/50. Then he negotiated an 80% loss discount, which meant for each $1 of upside, his downside was $0.80.
So to pull this off, you need $1m to put down, great negotiation skills, even better blackjack skills, good luck, and a very sophisticated understanding of stats.