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It’s “definitely interesting”? He responded to journalists with a poop emoji for months. You think it’s very interesting non-stop antics like these drag down the bar over time? Then you don’t understand basic human communication. No, journalists don’t have to have to have a neutral “both sides” panel discussing the potential merit of every dumb thing he does. Sometimes you gotta call things by their real names. Dumb.

It's always easier to ascribe criticism of bad ideas to personal bias. Do you disagree that the rebranding was a really, really stupid thing to do?

> Do you disagree that the rebranding was a really, really stupid thing to do?

What part of it was stupid? The part where we all talked about it? or the part where engagement went up?

To get that kind of engagement and headlines with your brand you'd have to spend many many millions.

Saying that the rebranding is an absurd idea seems like a very objective take.

Destroying a 15+ year old globally know brand with 8 year old's idea of a logo and company name is just immensely funny if not anything else...