It has been a few years since one failed(thus the ringing endorsement of sandisk) but I started out with kingston datatravelers and burnt through 3 of them in 6 months, I am still a bit sore about this because the data traveler was the perfect form factor, I then bought a mix of sandisk cruiser fits and samsung bars, in the 5 years following, one of the samsung units has failed and I am still on that first sandisk fit.
The kingston units might be perfectly fine under normal use, but exhibited all sorts of strange problems when used as a system drive.
If curious it is a truenas box with the system installed on a two unit usb flash mirror. The way truenas works it is sort of a waste to install it on anything large, so while less than ideal(buy lots of spares) usb flash fits better.